Main Street Training and Resources

The Main Street approach

The Main Street Approach focuses on community involvement and understanding local needs. It also targets the principles that drive successful downtown and neighborhood revitalization.

These four core principles guide the approach:

Economic vitality

Uses funding, incentives, and other tools to:

• Support new and existing businesses
• Start property redevelopment
• Create a strong environment for local entrepreneurs and innovators

Design

Helps transform the community by:

• Enhancing physical and visual features
• Highlighting what makes the commercial district unique
• Promotion:
  Strengthens the identity of the district by:
  • Positioning it as the community's center
  • Making it the focal point of economic activity

Organization

Builds a strong foundation for sustainable revitalization by:

• Cultivating partnerships
• Engaging the community
• Providing resources for the district's growth

Clean, Safe, and Green

Improves the neighborhood image through Smart Growth and sustainability by:

• Focusing on practices that conserve resources and support long-term growth
• Reducing litter
• Creating vibrant spaces that help deter crime

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Main Street Mastery Video Series 
Explore the Main Street Mastery Series for on-demand training videos and practical guidance to support your downtown revitalization work.